High’s Dairy Stores Branding

As Creative Director and Lead Designer, I led the full rebrand of High's Dairy Store, redefining the brand from the ground up. I developed the new visual identity and rolled it out across all touchpoints — from exterior signage and gas pumps to in-store ordering systems and animated digital displays — creating a cohesive, modern retail experience that honors the brand’s legacy.

Exterior Store Signage

Led the creative direction and design of all exterior signage for a ground-up gas station build, spanning building signage, pump graphics, canopy branding, and primary roadside monument. Developed a cohesive environmental branding system that balanced visibility, functionality, and architectural integration.

Digital Store Signage

Concepted and designed animated digital store signage to promote fresh food offerings and drive attention toward the self-ordering kiosk. Leveraged motion, pacing, and visual hierarchy to capture customer focus in high-traffic areas and guide decision-making at key moments in the in-store journey.

Gas Tanker Wrap

Designed a high-impact tanker vehicle wrap, translating the brand identity onto a large-scale, curved surface to create a cohesive and highly visible mobile presence.

In-store Signage

Led the design and system consistency of all in-store signage, evolving the brand’s visual language to reflect its farm-rooted heritage while modernizing the experience for today’s customer. Developed a cohesive signage framework that balanced authenticity, warmth, and contemporary clarity.

Online and Web

Owned the full web experience, directing both UX design and content strategy to create a unified digital extension of the in-store brand. Developed a scalable framework for layout, messaging, and visual hierarchy that mirrored the physical environment and reinforced brand consistency across channels.